DAAT, by design.

An introduction to our own visual world. A directional mark, an expressive blue palette, and a digital-first identity.

Brand identity2026Studio study / Our own identity

DAAT®IDENTITY IN MOTION

Clarity in thought.
Impact by design.↗

A CONNECTED BRAND SYSTEM→

THE CHALLENGE

Bring identity, development, and motion into a single visual language for DAAT. Make it expressive enough to stand apart and clear enough to work across digital touchpoints.

THE APPROACH

The supplied DAAT identity pairs a directional mark with a blue-led palette and Aspekta typography. This website translates those elements into a responsive system of generous type, modular layouts, and purposeful movement.

Identity applicationResponsive websiteDigital design system

DAAT® / IN DETAIL

One identity. Many expressions.

Skip gallery ↓

EXPLORE THE COLLECTION ↓

DAAT®IDENTITY IN MOTION
Clarity in thought.
Impact by design.↗
A CONNECTED BRAND SYSTEM→
#001Identity, with direction.DAAT®
DAAT® / VISUAL LANGUAGE01—06
AaAspekta
Clear by character.
#002A clear visual language.DAAT®
Palatinate Blue#2A41F1
Deep Cove#050926
Azure#3C7EFF
Daat Blue#A2E8F9
Jordy Blue#99BCFF
Ghost White#F2F3F4
#003A spectrum of possibility.DAAT®
WORK / STUDIO / SERVICES
Clarity in thought.
Impact by design.
#004Built for the digital world.DAAT®
THINK CLEAR. MOVE FORWARD.
#005An identity that moves.DAAT®

Next: AeroGrain

Bring identity, development, and motion into a single visual language for DAAT. Make it expressive enough to stand apart and clear enough to work across digital touchpoints.

Clarity in thought.Impact by design.

Clarity in thought.
Impact by design.